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The Base

Start with high quality protein kibble, always made with probiotics and zero fillers.

Shop Kibble

The Build

Add nutrient-rich, savory bone broth-infused, whole ingredient wet food topper.

Shop Wet Food

The Boost

Finish it off with our flavor- packed, irresistible low calorie, high protein drizzle.

Shop Toppers
A shiba inu dog sitting and looking up at a floating Jinx bone broth biscuit treat

Making healthier dog food a reality.

We’re passionate dog parents that believe that better nutrition makes for happier, healthier dogs. With expertly-crafted recipes and high quality ingredients, we're on a mission to bring better nutrition to dogs everywhere.

Learn More

Chris Evans & Dodger

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the award of "reliable quality" from Rover
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award of "best dog food subscription" given to Jinx from Refinery 29
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award of 5-star rating from Dog Food Advisor
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Whole Nutrition in Every Bite

Did you know 90% of kibble is made by candy or cereal manufacturers? Not Jinx—our kibble is made with real ingredients and expertly crafted to support your dog’s needs.

High Quality Proteins

Quality proteins like Grass-Fed Beef and Atlantic Salmon support lean muscle growth.


Probiotics for Digestion

Probiotics support a healthy gut microbiome and aid in nutrient absorption.

Omega-3s

A balanced blend of omega-3 & 6 fatty acids support healthy skin & a shiny coat.

Powerful Superfoods

Antioxidants
from superfood support improved immune response & longevity.

an image of Chris Evans sitting on the ground shrugging, covered in Jinx kibble.

Jinx & Chris Evans

We’ve partnered with the ultimate dog-dad, Chris Evans, to share our story and further our mission to make healthier food accessible to dogs everywhere.

Learn More

Discover Best Sellers

  • Dry Foods
  • Wet Foods
  • Treats
  • Meal Toppers
 
 best seller

Grass-Fed Beef Dog Food

Real ingredients to promote a strong foundation of health.

$18 - $65
4lb packge of Cage-Free Chicken & Sweet Potato Recipe for Puppy. Our #1 ingredient: USA farm raised cage-free chicken. DHA for early support of brain development and vision. Protein, calcium and phosphorus for bone & muscle growth. Contains no corn, no wheat, no soy, no fillers and no artificial preservatives.
 
 best seller

Cage-Free Chicken Puppy Food

Real ingredients to promote a strong foundation of health.

$18
 
 best seller

Atlantic Salmon Dog Food

Real ingredients to promote a strong foundation of health.

$18 - $65
 
 best seller

Grain-Free Atlantic Salmon Dog Food

Real ingredients to promote a strong foundation of health.

$18 - $65
 

Homemades Wet Dog Food Sampler Pack

Our range of ready-to-serve, home-cooked recipes.

$22 - $249
 

Paté Wet Dog Food Sampler Pack

Three recipes of our soft and savory paté wet food.

$11 - $98
 

Grain-Free Beef Paté Wet Dog Food

Tasty, savory mix-in with a softer texture.

$4 - $36
 
 best seller

Grain-Free Chicken Paté Wet Dog Food

Tasty, savory mix-in with a softer texture.

$4 - $36
Jerky Variety Pack Dog Treats Jinx
 

Jerky Treats Variety Pack

All-natural, slow-smoked chicken and beef treats.

$20
Beef Bone Broth Biscuits Jinx
 

Beef Bone Broth Biscuits

Meaty flavor with a satisfying crunch.

$7 - $24
Chicken Bone Broth Biscuits Dog Treats Jinx
 

Chicken Bone Broth Biscuits

Meaty flavor with a satisfying crunch.

$7 - $24
Beef Jerky Bites Jinx
 

Beef Jerky Bites

Snack-sized bites, super-sized flavor.

$8 - $40
 

Salmon & Pumpkin Topper

Drool-worthy slow-cooked meal topper.

$6 - $30
Beef & Sweet Potato Topper Jinx with the award of best in show by the wildest publication in 2023
 

Beef & Sweet Potato Topper

Drool-worthy slow-cooked meal topper.

$6 - $30
Chicken & Pumpkin Topper Jinx
 

Chicken & Pumpkin Topper

Drool-worthy slow-cooked meal topper.

$6 - $30
 
 best seller

Grain-Free Beef & Chicken Homemades

Home-cooked benefits & flavor without the hassle.

$8 - $55

Backed by Science

We care deeply about your dog’s needs. Jinx products were crafted by an expert council of Pet Nutritionists, Veterinarians, and Formulators with a collective 120 years experience.

Improved Digestion

Preferred Taste

Picky Eater Approved

Real pet parents say...

Don’t take our word for it—millions of pet parents are loving Jinx. We love hearing your dogs are happy and healthy.

Tammy Merecka | @tammymerecka

"We noticed a difference almost immediately! Not only did Goose love the taste of the Jinx kibble, he seemed to have more energy too."

Shadriana & Branden | @aussidor.royce

"Royce has always been a picky eater. Switching to Jinx has helped us BIG TIME with our training journey. Royce’s favorite treats from Jinx have to be the Jerky Bites and Tenders (whether it’s chicken or beef) — he loves them!"

Gaby Monterrey | @theegreatgabs

"Last year, we switched Gino to Jinx kibble; within a month we noticed that his energy went up, his digestion got better, he was just a happier little dog. He loves the Salmon recipe"

Give Bark!

We’re committed to making healthy food accessible to all dogs through our program, Give Bark. Simply select one of our favorite organizations after checkout, and we'll take care of the rest.

meals donated!

1% with Every Purchase

Each purchase made gives back
to dogs in need across the country.

Our Trusted Partners

Thoroughly vetted non-profit
partners across the US.

Shop & Give Bark!

Frequently Asked Questions

What's the "best" dog food brand for my dog?

The ideal food depends on many factors:

  • Age: Puppies, adults, and senior dogs have different nutritional needs.
  • Breed and Size: Large breed puppies, for example, have specific dietary requirements to support rapid growth and joint health.
  • Activity Level: Highly active dogs need more calories than couch potatoes.
  • Health Conditions/Sensitivities: Dogs with allergies, sensitive stomachs, or other health issues may require specialized diets (e.g., grain-free, limited ingredient, or veterinary-prescribed formulas).
  • Individual Preference: Some dogs are picky eaters and may simply prefer one type or flavor over another.

How do I transition my dog to a new food brand?

Every dog is different, so transition times vary. To avoid any surprises, we recommend mixing Jinx kibble in gradually, increasing the amount over a two-week period. We have an easy-to-follow process on the back of our bags. This helps your pet’s digestive tract adapt to new ingredients. Keep an eye on their #2, as you will notice slight changes in color, or loose stool that can occur during transition. Hold off on increasing the amount of new kibble until their stool returns to what you’re used to. Continue this process until they’re eating 100% Jinx.

How much kibble do I feed my dog?

Your dog’s daily food requirement varies by age, breed, environment, and activity level. We recommend twice daily meals 8–12 hours apart. Portion by dividing the suggested amount on the feeding in half. You may need to adjust as required to maintain optimal health. Consult with your veterinarian if you are unsure. Many dogs have big appetites and will eat everything you feed them, so be careful not to overfeed. Please refer to the feeding guidelines on the back of our packaging for precise guidelines based on your dog's weight.

What can I add to my dog's kibble everyday?

To enhance your dog's daily kibble, consider adding nutrient-rich toppers with vegetables and lean meats, or fish. These not only boost the nutritional value but also add an element of variety to your dog's meal. Our Homemades meal toppers are an easy way to add these ingredients without compromising the convenience of kibble. Just sprinkle a little over your dog's food and watch them enjoy an extra burst of flavor.

Incorporating wet food into your dog's kibble is another excellent way to diversify their diet and enhance mealtime enjoyment. Wet food increases moisture intake, which is crucial for a dog's overall health and can be particularly beneficial for pets that are reluctant to drink sufficient amounts of water. The combination of kibble and wet food also tends to be enticing to picky eaters, offering varied textures and flavors.

What’s the best dog food for sensitive stomachs?

The best dog food for sensitive stomachs is typically made with easily digestible ingredients, limited fillers, and added probiotics. Look for formulas with real meat as the first ingredient, no artificial additives, and gentle fiber sources like brown rice or pumpkin. Jinx’s kibble is a great option—it includes real ingredients, 20+ nutrient-rich superfoods, gut-friendly fiber, and probiotics to support digestion.

Why is my dog such a picky eater?

Picky eating in dogs can be caused by boredom with their current food, too many treats, inconsistent feeding schedules, or digestive discomfort. Dogs may also reject food with artificial additives or poor-quality ingredients. Switching to a more flavorful, high-quality brand like Jinx, which uses real meat and natural flavors, can help renew their interest in mealtime.

What causes dogs to lose interest in their food?

Dogs losing interest in food can stem from medical conditions (such as dental disease, gastrointestinal issues, or other illnesses), pain, side effects of medication, environmental stressors (like a new home or routine changes), or simply disliking the taste or texture of their current food. Over-treating can also lead to a lack of appetite at meal times.

What dog food brands are best for picky eaters?

The best dog food brands for picky eaters include options with real meat, fresh ingredients, and natural flavor enhancers. Brands like Jinx are popular among pet parents with picky dogs. Jinx stands out for its kibble made with real ingredients, like chicken, salmon, or beef, plus 20+ superfoods for all functional needs and probiotics for taste and gut support.

Is Jinx a good brand for picky eaters?

Based on user reviews, Jinx appears to be a good option for many picky eaters. Multiple testimonials mention dogs, even those who previously refused food, enjoying Jinx kibble and wet food. Their use of real ingredients and emphasis on palatable recipes seems to resonate with selective pups.

How do I know if my dog has a sensitive stomach?

Signs of a sensitive stomach in dogs can include lack of appetite, excessive stomach gurgling or gas, frequent lip licking, nausea, occasional vomiting, loose stools, diarrhea, or discomfort. If you observe these symptoms consistently, it's worth consulting your vet.

How is a sensitive stomach different from a food allergy?

A sensitive stomach (or food intolerance) typically involves a digestive system struggling to process certain ingredients, leading to gastrointestinal upset. A food allergy, however, is an immune system response to a specific ingredient (often a protein), which can manifest as skin issues (itchiness, ear infections) and/or gastrointestinal symptoms (vomiting, diarrhea). Allergies involve the immune system; intolerances do not.

Are there affordable dog food brands for sensitive stomachs?

Yes, several affordable brands offer formulas for dogs with sensitive stomachs. Jinx provides premium-quality, vet-reviewed kibble at a competitive price point, especially when bundled or purchased via subscription.

Which brands have the best success rates with picky and sensitive dogs?

Brands like Jinx consistently receive positive reviews from pet parents dealing with picky eaters or sensitive digestion. Jinx is particularly praised for its balanced blend of taste and digestibility—real meat, probiotics, and limited fillers make it a go-to for dogs with both picky and sensitive appetites.

Should I avoid mixing kibble with wet food for sensitive dogs?

Not necessarily. Mixing kibble with wet food can actually help increase palatability and moisture intake. However, it’s important to choose high-quality, digestible products and introduce the mix gradually. Jinx kibble pairs well with simple toppers and is designed to support digestive health on its own.

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