Kibble on the Outside.

Jinx on the Inside.

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Industry Leading Stats

Top of range scores in palatability and digestibility through extended feeding trials

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Proportional Proteins

Lean, diverse energy from organic chicken and fresh salmon to powerful plant sources

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20+ Functional Superfoods

Supercharged superfoods and natural ingredients to boost every bite in their bowl

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Boosted Digestion

Prebiotics and patented probiotics for optimal gut health

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No Bad Stuff

Never any corn, wheat, soy, or artificial ingredients

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Validated by Vets

Backed by an in-house staff of industry leading vets and animal nutritionists

How Subscription Works

Subscribe

Choose the recipe and bag size that's perfect for your pup and add treats because they deserve it.

Schedule

Select the delivery frequency that's right for your fur baby so the goods arrive on time and they never miss a meal, with free shipping + returns.

Save

You'll save a trip to the store and 10% on every order, and you can cancel or suspend service at any time.

We're 100% furreal. Your dog’s happiness is our top priority and we stand by a bamboozle free, satisfaction guarantee. We’ve worked with the best formulators, ingredient suppliers, and manufacturers to create high-quality food. If your dog has a bone to pick with us because they’re not satisfied, let us know and we’ll make it right.

Better Nutrition Starts Here

Salmon, Brown Rice and Sweet Potato

Salmon, Brown Rice and Sweet Potato

Our most popular recipe, packed with Omega 3s + 6s for healthy skin and coats

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Chicken, Brown Rice and Avocado

Chicken, Brown Rice and Avocado

Chock-full of gourmet ingredients to tempt even the pickiest pooches

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Chicken, Sweet Potato and Egg

Chicken, Sweet Potato and Egg

A gut-friendly, grain-free option for dogs prone to allergies and sensitivities

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