A: We realize that there may be conflicting information on the internet, but we are confident that our Chicken, Brown Rice and Avocado recipe is safe for dogs. We've worked with a range of pet nutritionists, dog food formulators, veterinarians, regulation specialists, and academics to understand the fruit in its entirety. Here are some takeaways:

1) The information on the internet is based on a single report made in 1994 resulting from 2 acute canine deaths that mimicked symptoms of an avocado-related study done on goats. There are no reported illnesses from avocado - something we worked with Tina Wisner, D.V.M, medical director of the ASPCA Animal Poison Control Center, to confirm.

2) Persin is concentrated in the leaves, stem, skin and pit -- Jinx only utilizes human-grade avocado flesh (ie. the good stuff).

3) Our avocado is human-grade and sourced from one of the world's largest producers. Additionally, our avocado goes through high-pressure pasteurization (HPP), a 100% natural process to maintain freshness, product quality, and food safety, including assurance of no persin.

We chose avocado because it's an awesome superfood with a host of benefits, including healthy fats, dietary fibers, minerals (eg, iron and potassium) and vitamins (eg, A, E and K) and natural antioxidants.