We're redefining kibble as you know it.

Pet parents are growing skeptical of dry food. We get it. You’ve only seen bags loaded with fillers and mystery ingredients. We’re swapping the bad for the good, and making the good even better. With tasty, nutritious recipes backed by years of research, this is the future of dog food.

Kibble On The Outside

Jinx On The Inside

From fresh salmon and organic chicken to sweet potato and pumpkin, every Jinx recipe is crafted with purposeful ingredients to make every bite matter — and it’s all packed together in a complete & balanced diet.

PURPOSEFUL PROTEINS

A diverse range of lean animal and plant proteins is essential for optimal energy and fitness

20+ SUPERFOODS

From beets to chia, our superfoods boost their bowl with functional benefits you’ll notice

ACTIVE PROBIOTICS

Our pre- and probiotics work from the inside out, supporting a healthy gut and solid poops

CLEAN INGREDIENTS

We never use any organ meat, fillers, or artificials, just the good stuff for your perfect pup

Why Jinx?

  • Made in the USA

  • Research Led Design

  • Validated by Vets

  • Flexible Subscription

  • 100% Satisfaction Guaranteed

Love At First Bite

Designed to support a healthy metabolism and improve energy levels, don't be surprised if your dog gets romantically attached to our recipes.

Boosted Immunity

Boosted Immunity

Mighty Muscles

Mighty Muscles

Revived Energy

Revived Energy

Mobile Joints

Mobile Joints

Strong Bones

Strong Bones

Shiny Coats

Shiny Coats

Jinx Logo Average Kibble
USA Made Checkmark Checkmark
No Artificials / Fillers Checkmark Cross Out
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Power Up Your Pup

Our drool worthy treats are slow-cooked with limited ingredients and lots of love.