A fresh take on kibble.
From leading experts in dog nutrition.
The highest quality care for your best friend.
Jinx was founded on one simple philosophy: our dogs deserve better. To keep our dogs happy and healthy for as long as possible, we tapped the experts to revolutionize kibble and craft premium, all natural food, toppers, and treats—all for your pup.
Why Jinx?
With high quality proteins, powerful superfoods, and patented probiotics in every bite, we ensure your dog gets the right nutrients in the right proportions to fuel their day.
Premium Proteins
Opting for premium protein sources ensures that dogs receive essential amino acids, promoting overall well-being, a shiny coat, and healthy skin.
Patented Probiotics
Patented pre and probiotics bolster your dog's digestive health by maintaining a balanced gut flora, facilitating better nutrient absorption.
Superfoods
Superfoods offer a concentrated source of antioxidants and essential nutrients, promoting a robust immune system and overall well-being.
"I’ve always had special relationships with my pets, but my rescue pup Blitz was my spirit animal. He was my confidant, my best friend, my cuddle buddy, and so much more. After a traumatic back injury, his nutrition was critical to his recovery. After refusing dry food, runny stools with wet food, and a contamination issue with fresh food, I decided to create the dog wellness brand I wished existed."
Terri Rockovich
CO-FOUNDER & CEO
Balanced Nutrition in Every Scoop
We guarantee that with every bite of Jinx kibble, your dog is getting the whole and balanced diet they need, comprised of high quality proteins, superfoods, probiotics, and immunity-boosting vitamins and minerals.
Animal Nutritionist
Dr. Nathan Fastinger, PhD
Fan Favorites
Check out what our besties love for their besties.
We're Growing!
We're working to bring Jinx to your local retailer to help you save time and money.
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A healthy gut in dogs is important for good digestion, fighting off potential illnesses, and keeping your pup active and happy. That’s where probiotics can help. But can a dog...
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Ask a Vet: Is My Dog a Healthy Weight?
As pet parents, one of our jobs is to help our pups stick to a healthy weight. Maintaining a healthy weight for dogs is important for longevity, heart and joint...
The Jinx Community's Impact
1% of every Jinx purchase is donated to a nonprofit of your choice.
Check out the impact the Jinx community is making below.
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