Featured Press

Former Casper Execs Launch Celebrity-Backed Dog Food Brand

Los Angeles-based Jinx Inc., which has secured $5.6 million from venture capital and celebrity investors including Initialized Capital, actor Will Smith and musician Nas, officially kicked off its line of dog food this week.

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Former Casper Execs Launch DTC Pet Wellness Company: Jinx

Jinx, a new direct-to-consumer pet-care wellness company, wants to be a one-stop-shop for dog owners. Set to launch in January 2020, the new company was founded by three former Casper execs who believe that millennial and Gen Z pet owners want to shop online for their pet-care needs.

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Former Casper Execs are Building a Direct-to-Consumer Dog Food Startup Called Jinx

The startup has raised $5.65 million from an all-star list of investors including Alexis Ohanian of Initialized Capital,  Align Ventures, Brand Foundry, Wheelhouse Group, Will Smith and his family, the rapper Nas, singer Halsey, YouTube star/late night host Lilly Singh and TV personality/former NFL star Michael Strahan.

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Casper Alums Are Launching a ‘Direct-to-Dog’ Pet Food Subscription Service

This January, three former Casper employees are launching Jinx, the “first-ever brand to do Direct-to-Dog™ Marketing (D2D),” according to the soon-to-launch company. Catering to today’s subscription-obsessed consumers, the service is said to be a pet wellness brand “for modern doghood.”

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Will Smith Backed Jinx Explains Why We Need “Digitally Native,” Modern Dog Food

Whether or not you own a dog, you know that Terri Rockovich, Michael Kim and Sameer Mehta are on to something. The trio were employees number two, four and 14 at online mattress maker Casper, a company that effectively wrote the playbook on direct-to-consumer marketing. 

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Jinx Raises $5.65M to be the Preferred Dog Food Brand for Millennials

Doting pet parents are increasingly becoming the norm and this year alone spending in the pet care industry is estimated to exceed $75B. Pet owners want the best for their pets and Jinx is the DTC pet wellness brand that wants your dog to be eating a balanced and wholesome diet.

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